MATERIALS

We are using high-quality, natural mono materials. Finnish sheep wool is a renewable and biodegradable byproduct of sheep farms. Around 200 tons of Finnish sheep wool is thrown away yearly. We want to bring this material to use. In use, the material is durable, non-toxic, self-cleaning, with several good qualities.

DESIGN

Our design mission is to design long-lasting, durable and disassemblable clothing. Our collection consists of a small number of carefully designed classic pieces, which last throughout seasons. Although designed for a particular pattern, you can modify all knitted details in shape and size to fit your style perfectly. Products can also unwind and reknit as new products.

PRODUCTION

Lova yarn has a transparent and short value chain. Grown at sheep farms around Finland, the wool is made into yarn by Pirtin Kehräämö, a leading wool spinnery with over 70 years of experience. The washing process is a well-known bottleneck in Finland due to the lack of washing capacity. Therefore a part of the wool is washed in the United Kingdom. We are working with the industry to solve the challenge. Most of the yarn is dyed in family-owned dying house PMK värjäämö in Kyröskoski. We are also experimenting with plant-based dyes by Natural Indigo Finland. As the products are made by yourself (or made-to-order), there is no overproduction.

USE

Constant machine washing formulates a notable portion of the emissions during the garments’ whole lifecycle. Wool reduces the need for machine washing as it is stain resistant and naturally self-cleaning. Most of the time, hanging the garment out in the air is an excellent way to refresh it! This notably lowers the emissions at the use stage. Wool also has other fine qualities in its use stage. It absorbs moisture, keeps the skin dry and comfortable, and regulates temperature.

END OF LIFE

Lova knitwear can be unravelled and reknit as a new garment at the end of the product's life. Yet, wool's fine qualities could be repurposed e.g. into insulation or fibre fabric products. Or, at the very end of its life, you could even compost it due to its biodegradable properties. Lova is working with the topic to create a process to collect and and maintain the material as high-value use as possible.